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English definition of “target”

target

noun [C]
 
 
/ˈtɑːɡɪt/
MANAGEMENT, FINANCE, ECONOMICS, GOVERNMENT a result, level, or situation that an organization or group wants or plans to achieve: The company gave employees the details of performance targets for bonuses. economic/financial targets emissions/production/sales targets earnings/inflation/budget targetshit/meet/reach a target The French economy is on track to meet its growth targets. lower/raise/reduce a targetexceed/miss/set a target The company has set a target of 10 million wholesale broadband connections by 2014.a target date/level/price They plan to finish the manufacturing process by the new target date of October 31st.
MARKETING, POLITICS a person, place, etc. that an action is directed at or intended for: a/the target for sb/sth The abundance of resources makes these areas aprime target for development. Savers have replaced borrowers as the priority target for banks and building societies.a/the target of sth Their chief executive officer is the target of an investigation into fraud.
(also target company) FINANCE a company that another company wants to buy: an acquisition/bid/buyout target Their plan is to be a buyer rather than a buyout target. The City has tipped the group as a takeover target.
(also target price) FINANCE, MARKETING the price at which someone wants to buy or sell something: Prices have remained below the $21 target because demand growth has been slow. The investment house has a 1,125p target price on the shares.
an easy target (for sb/sth) someone or something that is easy to attack or criticize, often because they cannot defend themselves: Advertisers view themselves as an easy target for regulators. Big oil companies make easy targets for politicians anxious to take the heat off their own taxation policies.
on target if you are on target with a project, etc., you are likely to achieve what you planned at the time you intended: The company's ambitious growth plans are on target.on target to do sth We are on target to meet our sales goals for the coming year.
→ See also on target earnings
(Definition of target noun from the Cambridge Business English Dictionary © Cambridge University Press)
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