target
/ˈtɑːgɪt/ verb [T]Definition
› MARKETING, POLITICS to direct something, especially advertising or a product, at a particular group of people or a particular area: aggressively/carefully/specifically target sb/sth The marketing campaign is specifically targeting a different type of customer.target sth at sb/sth We need government restrictions on ads targeted at children.target sth to sb/sth They plan to target the tax cut to the middle classes.
› MANAGEMENT, FINANCE to choose someone or something for a particular type of treatment: target sb/sth for sth They have targeted the failing retailing group for takeover.target sb/sth as sth Certain areas of manufacturing have been targeted as priorities.
→ See also targeted(Definition of target verb from the Cambridge Business English Dictionary
© Cambridge University Press)
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