telemarketing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “telemarketing”

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telemarketing

noun [U]
 
 
/ˈtelɪˌmɑːkɪtɪŋ/ ( also telephone selling, UK also telesales)
COMMERCE, MARKETING the activity of selling a product or service by phone: Last year, the firm spent almost 60% of its revenue on telemarketing and direct mail. a telemarketing company/firmtelemarketing fraud/scams People who believe they are victims of telemarketing fraud should call our Consumer Protection Division. We are experts in teaching effective techniques for successful telephone selling. She works in telesales.
→  See also inbound telemarketing , outbound telemarketing
(Definition of telemarketing from the Cambridge Business English Dictionary © Cambridge University Press)
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