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English definition of “telemarketing”


noun [U]     /ˈtelɪˌmɑːkɪtɪŋ/ (also telephone selling, UK also telesales)
COMMERCE, MARKETING the activity of selling a product or service by phone : Last year , the firm spent almost 60% of its revenue on telemarketing and direct mail . a telemarketing company / firm telemarketing fraud/scams People who believe they are victims of telemarketing fraud should call our Consumer Protection Division . We are experts in teaching effective techniques for successful telephone selling . She works in telesales.
→ See also inbound telemarketing, outbound telemarketing
(Definition of telemarketing noun from the Cambridge Business English Dictionary © Cambridge University Press)
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