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English definition of “television rating”

television rating

noun [C]
 
 
( abbreviation TVR)
MARKETING, COMMUNICATIONS a measure of how popular a television programme is, expressed as the percentage of people who watched it compared with the number who could have watched it: A single television ratings point represents one per cent of the total number of households in the US. Last Sunday's game earned a television rating of 12, up 36% from last year's 8.8 rating. a television rating system/service
(Definition of television rating from the Cambridge Business English Dictionary © Cambridge University Press)
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