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English definition of “test market”

test market

noun [C]
 
 
MARKETING
a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: 70% of consumers in the two test markets gave high satisfaction marks to the products.
the process of introducing a new product or service, new advertising campaign, etc. to a limited group of people or area to test how people will react when it becomes available in more places: The company has continued its growth record with a successful test market in the USA.
test-market verb [T] test-marketing noun [U]
(Definition of test market from the Cambridge Business English Dictionary © Cambridge University Press)
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