Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “test market”

test market

noun [C]
 
 
MARKETING
a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: 70% of consumers in the two test markets gave high satisfaction marks to the products.
the process of introducing a new product or service, new advertising campaign, etc. to a limited group of people or area to test how people will react when it becomes available in more places: The company has continued its growth record with a successful test market in the USA.
test-market verb [T] test-marketing noun [U]
(Definition of test market from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of test market?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “test market”

Word of the Day

beginner's luck

unexpected success experienced by a person who is just starting a particular activity

Word of the Day

Think long and hard; the language of decisions

by Liz Walter,
January 28, 2015
One of the best ways (perhaps the best way) to improve your English is to learn how words go together in phrases, idioms, or other patterns such as verb/noun or adjective/noun pairs (often called ‘collocations’). This blog looks at some useful phrases and collocations connected with the subject of decisions, something we

Read More 

micro pig noun

January 26, 2015
an extremely small pig, bred to be a pet Micro pigs have become popular pets recently, with famous owners including Victoria Beckham, Paris Hilton and Olympic diver, Tom Daley.

Read More