the marketing concept Meaning in Cambridge Business English Dictionary
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Meaning of "the marketing concept" - Business English Dictionary

the marketing concept

noun [S]
 
 
MARKETING
the idea that a company should supply a product or service based on what customers want and need: A company following the marketing concept overseas must be aware of cultural differences in people's attitudes and values.
(Definition of the marketing concept from the Cambridge Business English Dictionary © Cambridge University Press)
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