the marketing mix - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “the marketing mix”

the marketing mix

noun [S]
 
 
( also market mix) MARKETING
the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion): Their plan involves choosing target customers and designing a persuasive marketing mix to get them to buy. →  See also the four Cs , the four Ps , the four Os
(Definition of the marketing mix from the Cambridge Business English Dictionary © Cambridge University Press)
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