Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “the marketing mix”

the marketing mix

noun [S]
 
 
(also market mix) MARKETING
the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion): Their plan involves choosing target customers and designing a persuasive marketing mix to get them to buy. → See also the four Cs, the four Ps, the four Os
(Definition of the marketing mix from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of the marketing mix?
Add Cambridge dictionaries to your browser to your website

Word of the Day

look on the bright side

to find good things in a bad situation

Word of the Day

The language of work

by Kate Woodford,
October 15, 2014
Most of us talk about our jobs. We tell our family and friends interesting or funny things that have happened in the workplace (=room where we do our job), we describe – and sometimes complain about – our bosses and colleagues and when we meet someone for the first time, we tell

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More