the marketing mix

noun [S] (also market mix) MARKETING

Definition

› the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion): Their plan involves choosing target customers and designing a persuasive marketing mix to get them to buy. → See also the four Cs, the four Ps, the four Os

(Definition of the marketing mix noun from the Cambridge Business English Dictionary © Cambridge University Press)