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English definition of “the marketing mix”

the marketing mix

noun [S]     (also market mix) MARKETING
the combination of actions a company uses when selling a product or service . These are often described as the four Ps (= product , price , place , and promotion ): Their plan involves choosing target customers and designing a persuasive marketing mix to get them to buy . → See also the four Cs, the four Ps, the four Os
(Definition of the marketing mix noun from the Cambridge Business English Dictionary © Cambridge University Press)
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