the production concept - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “the production concept”

the production concept

noun [S]
 
 
ECONOMICS, MARKETING
the idea that a company should make low cost products in large quantities rather than products that suit customers’ particular needs for which they would pay more →  Compare the marketing concept , product concept , sales concept , selling concept
(Definition of the production concept from the Cambridge Business English Dictionary © Cambridge University Press)
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