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English definition of “tie in”

tie in

phrasal verb with tie
 
 
/taɪ/ verb (tying, tied, tied)
[I or T] MARKETING to plan something so that it happens as part of another activity: tie in with sth The product launch date was set to tie in with the movie release.tie sth in with sth If our product is reviewed in a journal, we try to tie it in with an advert placed in the same journal. → See also tie-in
[I] to match or work well with something: tie in with sth The plan does not quite tie in with the aspirations of the club's owners.
(Definition of tie in phrasal verb, verb from the Cambridge Business English Dictionary © Cambridge University Press)
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