tie in

— Phrasal Verb with tie

/taɪ/ verb (tying, tied, tied)

Definition

› [I or T] MARKETING to plan something so that it happens as part of another activity: tie in with sth The product launch date was set to tie in with the movie release.tie sth in with sth If our product is reviewed in a journal, we try to tie it in with an advert placed in the same journal. → See also tie-in

› [I] to match or work well with something: tie in with sth The plan does not quite tie in with the aspirations of the club's owners.

(Definition of tie in from the Cambridge Business English Dictionary © Cambridge University Press)