tie-in

/ˈtaɪɪn/ noun [C]

Definition

› COMMERCE, MARKETING a product that is related to a film, event, TV show, etc. as part of a marketing campaign: The toy company is investing less in film and book tie-ins.

› COMMERCE, MARKETING the activity of marketing a product by connecting it to a film, event, TV show, etc.: merchandising/movie/promotional tie-in The potential for merchandising tie-ins makes the TV deal very attractive. The BBC animated series was a great hit and led to one of its first major tie-in deals.

› FINANCE a condition stated in an agreement, especially relating to the minimum period of time the agreement can last: When remortgaging, borrowers should be wary of very low-rate deals that come with extended tie-ins.

→ See also tie in

(Definition of tie-in noun from the Cambridge Business English Dictionary © Cambridge University Press)