Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “tie-in”

tie-in

noun [C]
 
 
/ˈtaɪɪn/
COMMERCE, MARKETING a product that is related to a film, event, TV show, etc. as part of a marketing campaign: The toy company is investing less in film and book tie-ins.
COMMERCE, MARKETING the activity of marketing a product by connecting it to a film, event, TV show, etc.: merchandising/movie/promotional tie-in The potential for merchandising tie-ins makes the TV deal very attractive. The BBC animated series was a great hit and led to one of its first major tie-in deals.
FINANCE a condition stated in an agreement, especially relating to the minimum period of time the agreement can last: When remortgaging, borrowers should be wary of very low-rate deals that come with extended tie-ins.
→ See also tie in
(Definition of tie-in noun from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of tie-in?
Add Cambridge dictionaries to your browser to your website

Definitions of “tie-in” in other dictionaries

Translations of “tie-in”

Word of the Day

see the light of day

When something sees the light of day, it appears for the first time.

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More