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English definition of “tie-in”


noun [C]     /ˈtaɪɪn/
COMMERCE, MARKETING a product that is related to a film , event , TV show, etc. as part of a marketing campaign : The toy company is investing less in film and book tie-ins.
COMMERCE, MARKETING the activity of marketing a product by connecting it to a film , event , TV show, etc.: merchandising/movie/promotional tie-in The potential for merchandising tie-ins makes the TV deal very attractive . The BBC animated series was a great hit and led to one of its first major tie-in deals .
FINANCE a condition stated in an agreement , especially relating to the minimum period of time the agreement can last: When remortgaging , borrowers should be wary of very low-rate deals that come with extended tie-ins.
→ See also tie in
(Definition of tie-in noun from the Cambridge Business English Dictionary © Cambridge University Press)
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