toehold - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “toehold”

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toehold

noun [S]
 
 
/ˈtəʊhəʊld/
an opportunity to start doing something small that may lead to bigger and better opportunities in the future: to gain/get a toehold in sth With their new electronic products they have gained a toehold in an increasingly competitive market. The company is fighting for a toehold in the world's largest soft drinks market.
(Definition of toehold from the Cambridge Business English Dictionary © Cambridge University Press)
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