› [T] MARKETING to advertise or praise something, especially as a way of encouraging people to buy it: tout the benefits of sth He appears in ads touting the benefits of leasing corporate jets. Several insurance companies tout their services on local radio. › [T] if someone or something is touted as something, many people say that they are or will be that thing: be touted as sth He is being widely touted as the company's next CEO. tout for business › to stop or speak to many people in order to try to persuade them to buy your goods or services: Hundreds of taxis at the airport tout for business.