tracking poll - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “tracking poll”

tracking poll

noun [C]
 
 
( also tracking study) MARKETING
a study in which the same small group of people are asked the same set of questions repeatedly over time to measure how their opinions, needs, etc. change: The tracking study revealed that nutrition information was very important to 50% of shoppers.
(Definition of tracking poll from the Cambridge Business English Dictionary © Cambridge University Press)
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