trend
/trend/ noun [C]Definition
› a general development in a situation or in the way that people behave: consumer/industry/market trends Goods on the Retail Price Index have to be updated to accurately represent consumer trends.a downward/upward trend Borrowing is on a downward trend.a trend for sth They are profiting from a growing trend for eating out.a trend in sth Manufacturers are being buffeted by trends in the global economy.a trend of sth a trend of rising pricesa trend towards/toward sth The trend toward bigger cars is new this year. current/general/recent trends growing/long-term/underlying trends business/economic/global trends
› a new development in clothing, make-up, etc.: Autumn fashion trends are expected to favour muted colours.
above/below trend › more or less than is usual: We will see GDP on a quarterly basis above rather than below trend.
buck the/a trend › to be different from or not be affected by the way that other people or things are behaving: Although industry profits were down, MFG is expected to buck the trend and increase profits.
reverse the/a trend › to make a general development go in the opposite direction: Holding the rate of duty will do little to reverse the trend towards cross-border shopping.
set the/a trend (for sb/sth) › to start doing something that other people copy: Our employee focus could well set the trend for successful companies in the future.
(Definition of trend noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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