trial offer - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “trial offer”

trial offer

noun [C]
 
 
MARKETING
the opportunity to buy or use a product or service free or at a reduced price for a particular period of time in order to encourage customers to buy it: They launched the service last month with a special trial offer that gives customers free access to the internet for six months.
(Definition of trial offer from the Cambridge Business English Dictionary © Cambridge University Press)
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