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English definition of “unbranded”

unbranded

adjective
 
 
/ˌʌnˈbrændɪd/ MARKETING
unbranded products do not have a brand name and do not legally belong to a particular company, so any company can manufacture them: Sales of the supermarket's unbranded goods are down. US drug manufacturers must allow unbranded versions of their products to be manufactured after a certain period. → Compare generic
(Definition of unbranded from the Cambridge Business English Dictionary © Cambridge University Press)
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