Focus on the pronunciation of undersell
English definition of “undersell”
/ˌʌndəˈsel/ verb (undersold)
› [T] COMMERCE to sell goods for less than someone else or for less than they are really worth: The big chains undersell new releases at first, and then as customers continue to come, they raise the price. The lender got the valuation wrong and undersold the flat.
› [T] MARKETING to make an idea, product, opportunity, etc., seem less attractive than it really is: undersell yourself Many candidates undersell themselves when applying for jobs. Our research is of good quality but a little undersold. I don't want to undersell how difficult this is. → Compare oversell
› [I or T] MARKETING to sell less of something than is available, or less than the real demand for it: I believe this is a market that is seriously undervalued and undersold. They offer a 5% reduction if undersold. → Compare oversell