undersell - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “undersell”

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undersell

verb
 
 
/ˌʌndəˈsel/ (undersold)
[T] COMMERCE to sell goods for less than someone else or for less than they are really worth: The big chains undersell new releases at first, and then as customers continue to come, they raise the price. The lender got the valuation wrong and undersold the flat.
[T] MARKETING to make an idea, product, opportunity, etc., seem less attractive than it really is: undersell yourself Many candidates undersell themselves when applying for jobs. Our research is of good quality but a little undersold. I don't want to undersell how difficult this is. →  Compare oversell
[I or T] MARKETING to sell less of something than is available, or less than the real demand for it: I believe this is a market that is seriously undervalued and undersold. They offer a 5% reduction if undersold. →  Compare oversell
(Definition of undersell from the Cambridge Business English Dictionary © Cambridge University Press)
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