undersell
/ˌʌndəˈsel/ verb (undersold)Definition
› [T] COMMERCE to sell goods for less than someone else or for less than they are really worth: The big chains undersell new releases at first, and then as customers continue to come, they raise the price. The lender got the valuation wrong and undersold the flat.
› [T] MARKETING to make an idea, product, opportunity, etc., seem less attractive than it really is: undersell yourself Many candidates undersell themselves when applying for jobs. Our research is of good quality but a little undersold. I don't want to undersell how difficult this is. → Compare oversell
(Definition of undersell verb from the Cambridge Business English Dictionary
© Cambridge University Press)
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