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undifferentiated

 
 
/ˌʌndɪfəˈrenʃieɪtɪd/ adjective MARKETING

Definition

used to describe a product that is suitable for many different types of consumers, or that is similar to many other products: They do not want the marketplace to treat their service as an undifferentiated commodity.
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(Definition of undifferentiated adjective from the Cambridge Business English Dictionary © Cambridge University Press)

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