unique selling point

noun [C, usually singular] (also unique selling proposition, abbreviation USP)

Definition

› MARKETING a feature of a product that makes it different from and better than all its competitors: Online advertising's traditional unique selling point is the ability to click through from an advert directly onto a brand's site.

(Definition of unique selling point noun from the Cambridge Business English Dictionary © Cambridge University Press)

Focus on the pronunciation of unique selling point

Browse the Thesaurus

Business
Clothes
Education
Finance
Light and colour
Personal care

Our dictionaries

British English
American English
Business English
Learner's Dictionary
Essential British English
Essential American English
English-Spanish
Español-inglés
English-Turkish

Browse the Dictionary

union-busting noun
unionist noun
unionization noun
unionize verb
unique adjective
unique selling point noun
unique selling proposition noun
unique user noun
unique visitor noun
unissued adjective
unit cost noun

Word of the Day

demur

to express disagreement or refuse to do something

Word of the Day ►

Blog

Read our blog about how the English language behaves.

Learn More ►

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.