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English definition of “unique selling point”

unique selling point

noun [C, usually singular]
 
 
( also unique selling proposition, abbreviation USP)
MARKETING a feature of a product that makes it different from and better than all its competitors: Online advertising's traditional unique selling point is the ability to click through from an advert directly onto a brand's site.
(Definition of unique selling point from the Cambridge Business English Dictionary © Cambridge University Press)
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