upmarket adverb - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “upmarket”

upmarket

adverb
 
 
/ˌʌpˈmɑːkɪt/ UK ( US upscale)
go/move upmarket COMMERCE to make a company's products or services higher in quality: New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket. Going upmarket will significantly reduce our customer base.
(Definition of upmarket adverb from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of upmarket?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “upmarket”

Definitions of “upmarket” in other dictionaries

Word of the Day

cup tie

a game between two teams trying to win a cup (= prize), especially in football

Word of the Day

What’s All The Commotion About? (Words to describe sounds)

by Kate Woodford,
May 20, 2015
​​​ In this post we look at a range of words and phrases that we use to describe noise and the absence of noise. Starting with complete quiet, we sometimes use the noun hush to describe silence: A hush fell over the room as the bride walked in./There was a deathly hush (=complete

Read More 

plyscraper noun

May 18, 2015
a skyscraper made mainly from wood The development of engineered timber could herald a new era of eco-friendly ‘plyscrapers’. Christchurch welcomed its first multistorey timber structure this year, there are plans for Vancouver, and the talk is China could follow

Read More