Focus on the pronunciation of upmarket
English definition of “upmarket”
/ˌʌpˈmɑːkɪt/ adverb UK (US upscale)
go/move upmarket › COMMERCE to make a company's products or services higher in quality: New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket. Going upmarket will significantly reduce our customer base.