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English definition of “upmarket”

upmarket

adverb     /ˌʌpˈmɑːkɪt/ UK (US upscale)
go/move upmarket COMMERCE to make a company's products or services higher in quality : New wineries are crowding into the market , meaning that existing winemakers have little choice but to try and move further upmarket. Going upmarket will significantly reduce our customer base .
(Definition of upmarket adverb from the Cambridge Business English Dictionary © Cambridge University Press)
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