Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “upmarket”

upmarket

adverb     /ˌʌpˈmɑːkɪt/ UK (US upscale)
go/move upmarket COMMERCE to make a company's products or services higher in quality : New wineries are crowding into the market , meaning that existing winemakers have little choice but to try and move further upmarket. Going upmarket will significantly reduce our customer base .
(Definition of upmarket adverb from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of upmarket

More Business English definitions for “upmarket”

Word of the Day

amicable

relating to behaviour between people that is pleasant and friendly, often despite a difficult situation

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More