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English definition of “upmarket”

upmarket

adverb
 
 
/ˌʌpˈmɑːkɪt/ UK ( US upscale)
go/move upmarket COMMERCE to make a company's products or services higher in quality: New wineries are crowding into the market, meaning that existing winemakers have little choice but to try and move further upmarket. Going upmarket will significantly reduce our customer base.
(Definition of upmarket adverb from the Cambridge Business English Dictionary © Cambridge University Press)
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