viral marketing noun - definition in Business English Dictionary

viral marketing

noun [U] (also referral marketing, viral advertising) MARKETING, INTERNET

› a marketing activity in which information about a product spreads between people, especially on the internet:

Unless your customers are young, a viral marketing campaign targeting social networks may not earn a high return.

In many ways hand-held technologies are the key to viral marketing.

(Definition of viral marketing noun from the Cambridge Business English Dictionary © Cambridge University Press)

worried or nervous about something that is going to happen

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