wearout
/ˈweəraʊt/ noun [U]Definition
› MARKETING a situation in which an advertisement has been used so much that it is no longer effective: The possibilities for overcoming the effects of wearout are dependent upon the pattern of audience responses.
› a situation in which a product can no longer be used because it has become damaged after having been used for a period of time: After service lives of 15 or 20 years, replacement systems were planned to arrive before the added costs of wearout.
(Definition of wearout noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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