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English definition of “window dressing”

window dressing

noun [U]    
COMMERCE the art of displaying goods in a store window to attract customers : The designers are skilled in everything from stitching to window dressing .
FINANCE, STOCK MARKET in the management of investors portfolios (= collections of shares ), the activity , towards the end of a financial period , of selling shares that have fallen and buying ones that have risen so the portfolio looks better than it really is: Portfolio managers continued to buy popular stocks as part of their end-of-quarter window dressing .
the act of making something look more attractive than it really is, especially when you are hiding negative facts or details : The insurance industry's voluntary code of practice has been criticized as mere window dressing rather than serious self-regulation .
window dresser noun [C]
(Definition of window dressing noun from the Cambridge Business English Dictionary © Cambridge University Press)
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