word of mouth - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “word of mouth”

word of mouth

noun [U] ( also word-of-mouth)
 
 
COMMERCE
the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it: by/through word of mouth We get most of our clients by word of mouth. word-of-mouth advertising/recommendation
(Definition of word of mouth from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of word of mouth?
Add Cambridge dictionaries to your browser to your website

Word of the Day

cup tie

a game between two teams trying to win a cup (= prize), especially in football

Word of the Day

What’s All The Commotion About? (Words to describe sounds)

by Kate Woodford,
May 20, 2015
​​​ In this post we look at a range of words and phrases that we use to describe noise and the absence of noise. Starting with complete quiet, we sometimes use the noun hush to describe silence: A hush fell over the room as the bride walked in./There was a deathly hush (=complete

Read More 

ancestral health noun

May 25, 2015
diet based on the presumed diet of our Palaeolithic ancestors ‘Ancestral health,’ to use a term popular among Paleo followers, has gone mass.

Read More