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English definition of “zero in on sb/sth”

zero in on sb/sth

(zeroes, zeroing, zeroed) phrasal verb with zero     /ˈzɪərəʊ/ verb
to direct all your attention towards a particular person or thing: We must decide on our target market and zero in on it. Social media allows you to zero in on consumers who'll be receptive to your messages.
(Definition of zero in on sb/sth from the Cambridge Business English Dictionary © Cambridge University Press)
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