Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “zero in on sb/sth”

zero in on sb/sth

(zeroes, zeroing, zeroed) phrasal verb with zero
 
 
/ˈzɪərəʊ/ verb
to direct all your attention towards a particular person or thing: We must decide on our target market and zero in on it. Social media allows you to zero in on consumers who'll be receptive to your messages.
(Definition of zero in on sb/sth from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of zero in on sb/sth?
Add Cambridge dictionaries to your browser to your website

Word of the Day

shadow

an area of darkness, caused by light being blocked by something

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More