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Chinese (Simplified) translation of “selling point”

selling point

noun [C]
 
 
a characteristic of a product which will persuade people to buy it
卖点
Its best selling point is the price - it's the cheapest on the market.
其最大卖点在于价格——这是市场上最便宜的。
Advertising, marketing and merchandisingRetailing
(Definition of selling point from the Cambridge English-Chinese (Simplified) Dictionary © Cambridge University Press)
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