Meaning of “acquisition cost” in the English Dictionary

"acquisition cost" in Business English

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acquisition costnoun [ C ]

uk us

ACCOUNTING the final price of an asset including legal costs, transport, and discounts (= money taken off the price), but not including taxes:

The purchaser will be able to deduct before tax the acquisition cost of trading stock and work in progress.

MARKETING all the costs connected with getting a new customer for a business:

customer/subscriber acquisition costs The company's marketing and customer acquisition costs were high.

(Definition of “acquisition cost” from the Cambridge Business English Dictionary © Cambridge University Press)