acquisition cost Meaning in the Cambridge English Dictionary
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Meaning of “acquisition cost” in the English Dictionary

"acquisition cost" in Business English

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acquisition costnoun [C]

uk   us  
ACCOUNTING the ​finalprice of an ​assetincludinglegalcosts, ​transport, and discounts (= ​money taken off the ​price), but not ​includingtaxes: The ​purchaser will be able to ​deduct before ​tax the ​acquisitioncost of ​tradingstock and ​work in ​progress.
MARKETING all the ​costsconnected with getting a new ​customer for a ​business: customer/subscriber acquisition costs The company's ​marketing and ​customeracquisitioncosts were high.
(Definition of acquisition cost from the Cambridge Business English Dictionary © Cambridge University Press)
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