Meaning of “advertising mix” in the English Dictionary

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"advertising mix" in Business English

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advertising mixnoun [ S ]

uk us MARKETING

the combination of methods that a company or organization uses to advertise its products or services, for example, on television or radio, in newspapers, or on the internet:

When starting an online company, it is crucial to decide on the advertising mix that you are going to use.

(Definition of “advertising mix” from the Cambridge Business English Dictionary © Cambridge University Press)