Meaning of “aggressive” in the English Dictionary

"aggressive" in English

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uk /əˈɡres.ɪv/ us /əˈɡres.ɪv/
adverb uk /əˈɡres.ɪ us /əˈɡres.ɪ


Small children often behave aggressively.
The company is aggressively pursuing new business opportunities.
They played more aggressively in the second half.

(Definition of “aggressive” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"aggressive" in American English

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us /əˈɡres·ɪv/

using strong, forceful methods esp. to sell or persuade:

The company mounted an aggressive marketing campaign.
You have to be aggressive if you want to succeed in this business.
adverb us /əˈɡres·ɪv·li/

The company is aggressively pursuing new business opportunities.

(Definition of “aggressive” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"aggressive" in Business English

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uk /əˈɡresɪv/ us

done in a very forceful and competitive way in order to gain an advantage:

aggressive marketing/expansion/recruiting Through aggressive marketing in Europe and Asia, the company pulled in an extra $4.5 billion and doubled its share prices.
aggressive campaigns/strategies/tactics Britain’s second largest water company is planning an aggressive campaign to win industrial and business customers from rivals.

forceful, competitive, and determined to win or get what you want:

Many banks have become more aggressive in making loans to boost revenue growth.
The company has been losing market share for five years, primarily to aggressive competitors that have undercut the company on price.

FINANCE used to describe investments that involve some risk or investors that take risks in order to gain the best results:

aggressive funds/investments/trades He moved his money into more aggressive investments, including hedge funds and publicly traded stocks.
aggressive buyers/sellers
adverb /əˈɡresɪvli/

(Definition of “aggressive” from the Cambridge Business English Dictionary © Cambridge University Press)

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Thirdly, and this seems important to me in relation to third countries, a policy which is both aggressive yet fair must be followed.
Greedy mafia gangs, both local and cross-border, are prowling around these treasures, continually increasing the aggressive tone of their propaganda, full of the most ridiculous lies.
Ozone is always an aggressive substance.
Similarly, the fight waged by women for the privileges and rights due to them must not degenerate into aggressive and conflict-generating rivalry with men.
They intend to use some puppets, and display ostriches; it will not be violent or disruptive, and it will certainly not be aggressive.
Besides discussing the fact that bacteria have become resistant, we might also note that they have, in certain cases, become more aggressive, for example in hospitals.
We must speak frankly and on the other hand be far more aggressive in demanding that the inspectors be allowed to take the time they need to complete their work.
I am aware, however, that people who have been shown to have collaborated with an aggressive power would be imprisoned in our countries as well.
Misleading and aggressive advertising is worrying consumers and businesses, and there are some good suggestions in the report to address this.
Advertising is at its most aggressive there, and it is there that it can inflict the greatest damage to the targeted consumer.