Meaning of “aim sth at sb” in the English Dictionary

british dictionary

"aim sth at sb" in British English

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aim sth at sb

phrasal verb with aim uk /eɪm/ us /eɪm/ verb

B2 If information is aimed at a particular group of people, it is made known in a way that influences them or makes them interested in something:

More examples

  • The advertising campaign is aimed principally at women.
  • The product is aimed at young people in the 18 - 25 age range.
  • Most of these places are aimed at twenty-somethings.
  • In an attempt to change its staid image, the newspaper has created a new section aimed at younger readers.
  • The magazine is aimed at teenagers and young adults.

(Definition of “aim sth at sb” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)