ambush marketing Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “ambush marketing” in the English Dictionary

"ambush marketing" in Business English

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ambush marketingnoun [U]

uk   us   MARKETING
a ​situation in which a ​companytries to ​advertise its ​products in ​connection with a ​bigpublicevent, without ​paying any ​money, although they are not the ​official sponsor: Ambush ​marketing is becoming a huge problem for every ​majorinternational sporting ​event.
(Definition of ambush marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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