Meaning of “ambush marketing” in the English Dictionary

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"ambush marketing" in Business English

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ambush marketingnoun [ U ]

uk us MARKETING

a situation in which a company tries to advertise its products in connection with a big public event, without paying any money, although they are not the official sponsor:

Ambush marketing is becoming a huge problem for every major international sporting event.

(Definition of “ambush marketing” from the Cambridge Business English Dictionary © Cambridge University Press)