ambush marketing Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “ambush marketing” in the English Dictionary

"ambush marketing" in Business English

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ambush marketingnoun [U]

uk   us   MARKETING
a situation in which a company tries to advertise its products in connection with a big public event, without paying any money, although they are not the official sponsor: Ambush marketing is becoming a huge problem for every major international sporting event.
(Definition of ambush marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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