Meaning of “Ansoff matrix” in the English Dictionary


"Ansoff matrix" in Business English

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Ansoff matrixnoun [ C ]

uk us plural Ansoff matrices or Ansoff matrixes also growth vector matrix, product market expansion grid

MARKETING a way of examining a company’s existing products and markets, showing products it could start to make and markets it could enter:

The Ansoff matrix presents the product and market choices available to an organisation.

(Definition of “Ansoff matrix” from the Cambridge Business English Dictionary © Cambridge University Press)