Ansoff matrix Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “Ansoff matrix” in the English Dictionary

"Ansoff matrix" in Business English

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Ansoff matrixnoun [C]

uk   us   (plural Ansoff matrices or Ansoff matrixes) (also growth vector matrix, product market expansion grid)
MARKETING a way of ​examining a company’s existing ​products and ​markets, showing ​products it could ​start to make and ​markets it could ​enter: The Ansoff ​matrixpresents the ​product and ​market choices ​available to an ​organisation.
(Definition of Ansoff matrix from the Cambridge Business English Dictionary © Cambridge University Press)
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