aspirational brand Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “aspirational brand” in the English Dictionary

"aspirational brand" in Business English

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aspirational brandnoun [C]

uk   us  
MARKETING a brand of goods that people believe is of good quality and that will make them feel successful if they own it: An aspirational brand will almost always be more expensive than other products in the market.
(Definition of aspirational brand from the Cambridge Business English Dictionary © Cambridge University Press)
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