Meaning of “assertive” in the English Dictionary

"assertive" in British English

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assertiveadjective

uk /əˈsɜː.tɪv/ us /əˈsɝː.t̬ɪv/

C2 Someone who is assertive behaves confidently and is not frightened to say what they want or believe:

If you really want the promotion, you'll have to be more assertive.

More examples

  • I've had to train myself to be more assertive at work.
  • Don't let him boss you around like that - try to be a bit more assertive!
  • In difficult situations like that, it's important to be assertive without getting angry or aggressive.
  • I've become a lot more assertive as I've got older, and will no longer put up with bad service.
  • He taught his children to be assertive and to stand up to the bullies.
assertively
adverb uk /əˈsɜː.tɪv.li/ us /əˈsɝː.t̬ɪv.li/

We should not be afraid to assertively condemn such actions.
assertiveness
noun [ U ] uk /əˈsɜː.tɪv.nəs/ us /əˈsɝː.t̬ɪv.nəs/

(Definition of “assertive” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"assertive" in American English

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assertiveadjective

us /əˈsɜr·t̬ɪv/

behaving confidently and able to say in a direct way what you want or believe:

If you really want the promotion, you’ll have to be more assertive.

(Definition of “assertive” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"assertive" in Business English

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assertiveadjective

uk /əˈsɜːtɪv/ us

behaving confidently and not being frightened to say what you want or believe:

It's that assertive and confident attitude that helps business grow.
She's not afraid of being assertive with her staff.
assertively
adverb

They will be watching to see if the candidates behave assertively during the job interview.
assertiveness
noun [ U ]

Training packages include courses on assertiveness and managerial skills.

(Definition of “assertive” from the Cambridge Business English Dictionary © Cambridge University Press)

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