assurance Meaning in the Cambridge English Dictionary

Meaning of “assurance” in the English Dictionary

"assurance" in British English

See all translations


uk   /əˈʃɔː.rəns/  us   /-ˈʃʊr.əns/

assurance noun (PROMISE)

C1 [C] a ​promise: [+ (that)] She gave me her assurance (that) she would ​sign the ​contractimmediately. Despite the government's ​repeated assurances to the ​contrary, ​taxation has ​risen over the past ​decade.
More examples

assurance noun (CONFIDENCE)

C2 [U] confidence: He ​spoke with ​calm assurance.

assurance noun (INSURANCE)

[U] UK a ​type of insurance against ​events that will ​certainlyhappen, such as ​death, not those that may ​happen, such as ​illness, ​fire, or having ​yourpropertystolen
(Definition of assurance from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"assurance" in American English

See all translations

assurancenoun [C/U]

 us   /əˈʃʊər·əns/
a ​promise to ​tell something to someone confidently or ​firmly, or a ​promise to ​cause someone to ​feelcertain by ​removingdoubt: [C] He gave me his assurance that he would give us an ​answer by the end of the ​week. Assurance is also a ​feeling of ​confidence in ​yourabilities: [U] She ​answered all the ​questions put to her with assurance and ​poise.
(Definition of assurance from the Cambridge Academic Content Dictionary © Cambridge University Press)

"assurance" in Business English

See all translations

assurancenoun [U]

uk   us   /əˈʃʊərəns/ UK
INSURANCE a ​type of ​insurance, especially ​lifeinsurance, that will ​pay an ​amount of ​money at the end of an ​agreedperiod or when someone dies, rather than only if something unexpected ​happens: an assurance ​policy
a promise that something is or ​behaves as expected: People often ​look to ​brands as an assurance of ​quality. Although the Fund will strive to ​achieve its ​goal, there is no assurance that it will.
(Definition of assurance from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of assurance?
Add Cambridge dictionaries to your browser to your website

“assurance” in Business English

Word of the Day


showing no fear of dangerous or difficult things

Word of the Day

Calling occupants of interplanetary craft
Calling occupants of interplanetary craft
by Colin McIntosh,
December 01, 2015
Are you a fan of shows like Doctor Who and Star Trek? Both shows have been around since the 1960s, and, not surprisingly, have generated some of their own vocabulary, some of which has now entered the Cambridge English Dictionary. The phenomenon of fandom, meaning “the state of being a fan of

Read More 

conversational user interface noun
conversational user interface noun
November 30, 2015
a computer interface that provides information to users in normal, conversational speech in response to spoken requests Nearly every major tech company—from Amazon to Intel to Microsoft to Google—is chasing the sort of conversational user interface that Kaplan and his colleagues at PARC imagined decades ago.

Read More