Meaning of “assurance” in the English Dictionary

"assurance" in British English

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assurancenoun

uk /əˈʃɔː.rəns/ us /əˈʃʊr.əns/

assurance noun (PROMISE)

C1 [ C ] a promise:

[ + (that) ] She gave me her assurance (that) she would sign the contract immediately.
Despite the government's repeated assurances to the contrary, taxation has risen over the past decade.

More examples

  • Despite repeated assurances that the product is safe, many people have stopped buying it.
  • The fact that the number of deaths from cancer in the area has doubled surely gives the lie to official assurances of the safety of nuclear power.
  • The management gave their assurances that there would be no more job losses.
  • Despite assurances that the vaccine was safe, many parents chose to ignore government advice.
  • The council has given assurances that the new building development will not encroach on public land.

(Definition of “assurance” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"assurance" in American English

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assurancenoun [ C/U ]

us /əˈʃʊər·əns/

a promise to tell something to someone confidently or firmly, or a promise to cause someone to feel certain by removing doubt:

[ C ] He gave me his assurance that he would give us an answer by the end of the week.

Assurance is also a feeling of confidence in your abilities:

[ U ] She answered all the questions put to her with assurance and poise.

(Definition of “assurance” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"assurance" in Business English

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assurancenoun [ U ]

uk /əˈʃʊərəns/ us UK

INSURANCE a type of insurance, especially life insurance, that will pay an amount of money at the end of an agreed period or when someone dies, rather than only if something unexpected happens:

an assurance policy

a promise that something is or behaves as expected:

People often look to brands as an assurance of quality.
Although the Fund will strive to achieve its goal, there is no assurance that it will.

(Definition of “assurance” from the Cambridge Business English Dictionary © Cambridge University Press)