assurance Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “assurance” in the English Dictionary

"assurance" in British English

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assurancenoun

uk   /əˈʃɔː.rəns/  us   /-ˈʃʊr.əns/
  • assurance noun (PROMISE)

C1 [C] a ​promise: [+ (that)] She gave me her assurance (that) she would ​sign the ​contractimmediately. Despite the government's ​repeated assurances to the ​contrary, ​taxation has ​risen over the past ​decade.

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  • assurance noun (CONFIDENCE)

C2 [U] confidence: He ​spoke with ​calm assurance.
(Definition of assurance from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"assurance" in American English

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assurancenoun [C/U]

 us   /əˈʃʊər·əns/
a ​promise to ​tell something to someone confidently or ​firmly, or a ​promise to ​cause someone to ​feelcertain by ​removingdoubt: [C] He gave me his assurance that he would give us an ​answer by the end of the ​week. Assurance is also a ​feeling of ​confidence in ​yourabilities: [U] She ​answered all the ​questions put to her with assurance and ​poise.
(Definition of assurance from the Cambridge Academic Content Dictionary © Cambridge University Press)

"assurance" in Business English

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assurancenoun [U]

uk   us   /əˈʃʊərəns/ UK
INSURANCE a ​type of ​insurance, especially ​lifeinsurance, that will ​pay an ​amount of ​money at the end of an ​agreedperiod or when someone dies, rather than only if something unexpected ​happens: an assurance ​policy
a promise that something is or ​behaves as expected: People often ​look to ​brands as an assurance of ​quality. Although the Fund will strive to ​achieve its ​goal, there is no assurance that it will.
(Definition of assurance from the Cambridge Business English Dictionary © Cambridge University Press)
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“assurance” in Business English

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