assure Meaning in the Cambridge English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “assure” in the English Dictionary

"assure" in British English

See all translations

assureverb [T]

uk   /əˈʃɔːr/  us   /-ˈʃʊr/

assure verb [T] (SAY WITH CERTAINTY)

B2 to ​tell someone ​confidently that something is ​true, ​especially so that they do not ​worry: The ​unions assured the new ​owners of the ​workers' ​loyalty to the ​company. [+ speech] "Don't ​worry, ​yourcar will be ​readytomorrow," the ​mechanic assured him. [+ (that)] She assured him (that) the ​car would be ​ready the next ​day. The ​primeminister assured the ​electorate (that)taxes would not be ​increased after the ​election. You can rest assured (= ​feelconfident) that I shall be there as ​promised.
More examples

assure verb [T] (MAKE CERTAIN)

C1 to ​cause something to be ​certain: The play's ​popularity has been assured by the ​critics' ​ravereviews.
More examples

assure verb [T] (PROTECT)

UK (of an ​organization) to ​promise to ​pay an ​amount of ​money to a ​person or ​theirfamily if that ​personbecomesill, gets ​injured, or ​dies, in ​return for ​smallregularpayments
(Definition of assure from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"assure" in American English

See all translations

assureverb [T]

 us   /əˈʃʊər/

assure verb [T] (PROMISE)

to ​promise or ​tell something to someone confidently or ​firmly, or to ​cause someone to ​feelcertain by ​removingdoubt: She assured him (that) the ​check was in the ​mail. The ​governor assured the ​voters (that) ​taxes would not be ​raised.

assure verb [T] (MAKE CERTAIN)

to ​cause something to be ​certain: Her ​future was assured when her ​performancedrewravereviews from all the ​critics.
(Definition of assure from the Cambridge Academic Content Dictionary © Cambridge University Press)
What is the pronunciation of assure?
Add Cambridge dictionaries to your browser to your website
Word of the Day

forage

to go from place to place searching, especially for food

Word of the Day

Meerkat meme
Meerkat meme
by Colin McIntosh,
September 03, 2015
Meerkats are not new to popular culture (they appear in the folk tales of the San people of the Kalahari), but their arrival in the public’s consciousness, at least in the UK and the US, is a relatively recent phenomenon. Meerkats are small, sociable Southern African mammals that live in large family

Read More 

parklet noun
parklet noun
August 31, 2015
a public outdoor space that may be associated with a local business but where anyone can sit Pop-up cafes in NY are what’s actually called parklets in many other places around the country.

Read More