assure Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “assure” in the English Dictionary

"assure" in British English

See all translations

assureverb [T]

uk   /əˈʃɔːr/  us   /əˈʃʊr/
  • assure verb [T] (SAY WITH CERTAINTY)

B2 to tell someone confidently that something is true, especially so that they do not worry: The unions assured the new owners of the workers' loyalty to the company. [+ speech] "Don't worry, your car will be ready tomorrow," the mechanic assured him. [+ (that)] She assured him (that) the car would be ready the next day. The prime minister assured the electorate (that) taxes would not be increased after the election. You can rest assured (= feel confident) that I shall be there as promised.

expend iconexpend iconMore examples

(Definition of assure from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"assure" in American English

See all translations

assureverb [T]

 us   /əˈʃʊər/
  • assure verb [T] (PROMISE)

to promise or tell something to someone confidently or firmly, or to cause someone to feel certain by removing doubt: She assured him (that) the check was in the mail. The governor assured the voters (that) taxes would not be raised.
  • assure verb [T] (MAKE CERTAIN)

to cause something to be certain: Her future was assured when her performance drew rave reviews from all the critics.
(Definition of assure from the Cambridge Academic Content Dictionary © Cambridge University Press)
What is the pronunciation of assure?
Add Cambridge dictionaries to your browser to your website

“assure” in American English

A blazing row: words and phrases for arguing and arguments
A blazing row: words and phrases for arguing and arguments
by ,
May 04, 2016
by Kate Woodford We can’t always focus on the positive! This week, we’re looking at the language that is used to refer to arguing and arguments, and the differences in meaning between the various words and phrases. There are several words that suggest that people are arguing about something that is not important. (As you might

Read More 

Word of the Day

spaceship

(especially in stories) a vehicle used for travel in space

Word of the Day

trigger warning noun
trigger warning noun
May 02, 2016
a warning that a subject may trigger unpleasant emotions or memories This is not, I should stress, an argument that trigger warnings should become commonplace on campus.

Read More