Meaning of “audience flow” in the English Dictionary

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"audience flow" in Business English

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audience flownoun [ U ]

uk us MARKETING, COMMUNICATIONS

the way that people will continue to watch or listen from one programme to the next:

Audience flow means that if the lead-in show has a big rating, it confers an advantage on the following show.

the numbers of people that stop or start watching or listening during the time that a programme is being broadcast

(Definition of “audience flow” from the Cambridge Business English Dictionary © Cambridge University Press)