audience flow Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “audience flow” in the English Dictionary

"audience flow" in Business English

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audience flownoun [U]

uk   us   MARKETING, COMMUNICATIONS
the way that ​people will continue to watch or listen from one ​programme to the next: Audience ​flowmeans that if the lead-in show has a ​bigrating, it ​confers an ​advantage on the ​following show.
the ​numbers of ​people that ​stop or ​start watching or listening during the ​time that a ​programme is being ​broadcast
(Definition of audience flow from the Cambridge Business English Dictionary © Cambridge University Press)
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“audience flow” in Business English

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