Meaning of “audience research” in the English Dictionary

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"audience research" in Business English

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audience researchnoun [ U ]

uk us MARKETING

the study of people who watch a particular television programme or film, read a particular book, etc.:

The channel carries out its own audience research.
Our audience research showed that people don't want to receive a long newsletter every month.

(Definition of “audience research” from the Cambridge Business English Dictionary © Cambridge University Press)