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Meaning of “average revenue per user” in the English Dictionary

"average revenue per user" in Business English

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average revenue per usernoun [U]

uk   us   ( abbreviation ARPU, also average revenue per unit) ACCOUNTING, COMMUNICATIONS
the ​averageamount of ​money that a ​company makes during a particular ​period of ​time from an ​individualcustomer or ​product. Average ​revenueperuser is a ​calculation used especially by ​mobilephone and ​televisioncompanies: While ​mobileusage continues to ​rise, the ​averagerevenueperuser is ​falling as ​competitionincreases from ​low-costproviders.
(Definition of average revenue per user from the Cambridge Business English Dictionary © Cambridge University Press)
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