Meaning of “awareness” in the English Dictionary

business-english dictionary

"awareness" in British English

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awarenessnoun [ U ]

uk /əˈweə.nəs/ us /əˈwer.nəs/

C1 knowledge that something exists, or understanding of a situation or subject at the present time based on information or experience:

Public awareness of the problem will make politicians take it seriously.
Environmental awareness has increased dramatically over the past decade.

More examples

  • The leaflet has been produced with the aim of increasing public awareness of the disease.
  • There is a growing awareness of the seriousness of this disease.
  • Greenpeace works to promote awareness of the dangers that threaten our planet today.
  • This task is designed to test the child's spatial awareness.
  • The campaign has certainly succeeded in raising public awareness of the issue.

(Definition of “awareness” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"awareness" in Business English

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awarenessnoun [ U ]

uk /əˈweənəs/ us

knowledge and understanding of a particular activity, subject, etc.:

customer/public/consumer awareness Assessment procedures reveal how effectively the brand translates customer awareness into purchases and retention.
awareness of sth Recent campaigns have led to a dramatic increase in awareness of environmental issues.
build/increase/raise awareness The guidelines are an important tool for raising awareness about current management thinking.
increasing/growing/heightened awareness Employees are using a heightened awareness of work flow and demand to cut waste, eliminate cost, and boost quality.

See also

(Definition of “awareness” from the Cambridge Business English Dictionary © Cambridge University Press)