Meaning of “bait-and-switch” in the English Dictionary


"bait-and-switch" in Business English

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bait-and-switchnoun [ C or U ]

uk us

MARKETING a method of selling in which a product is advertised at a very low price to attract customers, who are then persuaded to buy a different product at a higher price:

It seems to him that many brokers have been doing a bait-and-switch, luring customers with low rates and fees, then increasing those costs near the closing date.
bait-and-switch tactics

(Definition of “bait-and-switch” from the Cambridge Business English Dictionary © Cambridge University Press)