banner ad Meaning in the Cambridge English Dictionary

Meaning of “banner ad” in the English Dictionary

"banner ad" in Business English

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banner adnoun [C]

uk   us   (also banner, banner advertisement) MARKETING, INTERNET
an ​advertisement that appears across the ​top of a ​page on the ​internet: The ​ISPguarantees advertisers that a banner ad will appear a ​certainnumber of ​times during a ​contractperiod.
banner advertiser
noun [C]
If a banner ​advertiser misses ​displaytime because of a ​servicedisruption, ​sites usually make good during the remaining ​contractterm.
(Definition of banner ad from the Cambridge Business English Dictionary © Cambridge University Press)
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