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Meaning of “banner towing” in the English Dictionary

"banner towing" in Business English

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banner towingnoun [U]

uk   us   (also aerial advertising) MARKETING
a ​method of ​advertising using a ​longpiece of cloth or other ​material with a ​message written on it that is ​pulled behind a ​plane so that ​people on the ​ground can read it: On crisp ​fallweekends, banner-towing ​planes have been a familiar ​sight at sporting ​events.
(Definition of banner towing from the Cambridge Business English Dictionary © Cambridge University Press)
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