Meaning of “banner towing” in the English Dictionary

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"banner towing" in Business English

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banner towingnoun [ U ]

uk us also aerial advertising MARKETING

a method of advertising using a long piece of cloth or other material with a message written on it that is pulled behind a plane so that people on the ground can read it:

On crisp fall weekends, banner-towing planes have been a familiar sight at sporting events.

(Definition of “banner towing” from the Cambridge Business English Dictionary © Cambridge University Press)