Meaning of “BDI” in the English Dictionary

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"BDI" in Business English

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BDInoun [ C, usually singular ]


abbreviation for Brand Development Index : a measure of a product's or brand's sales within a particular market as compared to its sales to the population as a whole:

The BDI shows that pasta sauce sells great in the Northeast, but not very well in the South.

(Definition of “BDI” from the Cambridge Business English Dictionary © Cambridge University Press)