Meaning of “beachhead” in the English Dictionary

English

"beachhead" in English

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beachheadnoun [ C ]

uk ​ /ˈbiːtʃ.hed/ us ​ /ˈbiːtʃ.hed/

(Definition of “beachhead” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"beachhead" in Business English

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beachheadnoun [ C ]

uk ​ /ˈbiːtʃhed/ us ​ COMMERCE

› a position in a market that a company achieves and that it hopes to make stronger in the future:

We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.
gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market.
See also
foothold
footing

(Definition of “beachhead” from the Cambridge Business English Dictionary © Cambridge University Press)

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