Meaning of “beachhead” in the English Dictionary


"beachhead" in Business English

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beachheadnoun [ C ]

uk /ˈbiːtʃhed/ us COMMERCE

a position in a market that a company achieves and that it hopes to make stronger in the future:

We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.
gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market.
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(Definition of “beachhead” from the Cambridge Business English Dictionary © Cambridge University Press)