beachhead Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “beachhead” in the English Dictionary

"beachhead" in British English

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(Definition of beachhead from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"beachhead" in Business English

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beachheadnoun [C]

uk   us   /ˈbiːtʃhed/ COMMERCE
a ​position in a ​market that a ​companyachieves and that it hopes to make ​stronger in the future: We ​acquired 49% of the ​company, ​providing us a ​valuable beachhead in the ​growing Asian ​market.gain/establish a beachhead The ​company are ​keen to ​establish a beachhead in California's ​lucrativeenergymarket.
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(Definition of beachhead from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “beachhead”
in Chinese (Simplified) (军队的)滩头阵地,滩头堡…
in Chinese (Traditional) (軍隊的)灘頭陣地,灘頭堡, 立足地,據點…
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