Boston Matrix Meaning in the Cambridge English Dictionary
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Meaning of “Boston Matrix” in the English Dictionary

"Boston Matrix" in Business English

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Boston Matrixnoun [C, usually singular]

uk   us   (also growth-share matrix, BCG matrix, BCG growth-share matrix)
MARKETING a ​measurement of how ​successful a company's ​products are compared to ​competitors' ​products, ​calculated by looking at each product's ​share of ​sales in its particular ​market and that market's ​rate of ​growth
(Definition of Boston Matrix from the Cambridge Business English Dictionary © Cambridge University Press)
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