Meaning of “Boston Matrix” in the English Dictionary


"Boston Matrix" in Business English

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Boston Matrixnoun [ C, usually singular ]

uk us also growth-share matrix, BCG matrix, BCG growth-share matrix

MARKETING a measurement of how successful a company's products are compared to competitors' products, calculated by looking at each product's share of sales in its particular market and that market's rate of growth

(Definition of “Boston Matrix” from the Cambridge Business English Dictionary © Cambridge University Press)