brand Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “brand” in the English Dictionary

"brand" in British English

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brandnoun [C]

uk   us   /brænd/
  • brand noun [C] (PRODUCT)

B2 a ​type of ​product made by a ​particularcompany: This isn't my ​usual brand ofdeodorant. When I go to a ​supermarket I usually ​buy own (US store) brands (= the ​cheaperproducts with the shop's own ​name on them).brand of sth a ​particulartype of something, or way of doing something: a ​team that ​plays a ​distinctive brand of ​football Do you like his brand of ​humour?

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  • brand noun [C] (FLAME)

literary a ​piece of ​burningwood used to give ​light

brandverb

uk   us   /brænd/
(Definition of brand from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"brand" in American English

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brandnoun [C]

 us   /brænd/
  • brand noun [C] (PRODUCT)

a ​type of ​product made by a ​particularcompany: This isn’t my ​usual brand of ​deodorant.
  • brand noun [C] (MARK)

a ​specialsymbol on the ​skin of an ​animal that ​shows it ​belongs to someone: cattle brands

brandverb [T]

 us   /brænd/
  • brand verb [T] (JUDGE)

to ​consider or refer to someone as being ​bad or as having done something ​bad: They branded him as a man without ​moralconvictions.
  • brand verb [T] (MARK)

to ​mark the ​skin of an ​animal with a ​particularsymbol to show that you own it
(Definition of brand from the Cambridge Academic Content Dictionary © Cambridge University Press)

"brand" in Business English

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brandnoun [C]

uk   us   /brænd/ MARKETING, COMMERCE
the ​name of a ​productproduced or ​sold by a particular ​company: It was to become the leading brand of ​specialty coffee in North America. The ​group is ​expanding its key brandsnorth of the border. a well-known/popular/top-selling brand The supermarket's own ​labelrange has now ​surpassed a ​number of ​topselling brands. a ​fashion/fast ​food/​car brand domestic/​international/​global brands premium/​luxury/​quality brands

brandverb [T]

uk   us   /brænd/ MARKETING, COMMERCE
to give a ​product a particular ​name or ​label in ​order to ​sell it: We want these ​localcraftsmen to ​realize the ​commercialbenefits of branding these ​products.brand sth as sth Many ​consumers are more likely to ​buyproducts branded as Fairtrade.
See also
(Definition of brand from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of brand?
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“brand” in Business English

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