brand architecture Meaning in the Cambridge English Dictionary
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Meaning of “brand architecture” in the English Dictionary

"brand architecture" in Business English

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brand architecturenoun [U]

uk   us  
MARKETING, COMMERCE the way in which a ​companyorganizes and ​names its ​products in ​order to show ​consumers the differences and similarities between them: We are ​revamping our ​brandarchitecture, ​reducing complexity in our ​productline, and ​providing better ​value for ​consumers.
(Definition of brand architecture from the Cambridge Business English Dictionary © Cambridge University Press)
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