Meaning of “brand architecture” in the English Dictionary


"brand architecture" in Business English

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brand architecturenoun [ U ]

uk us

MARKETING, COMMERCE the way in which a company organizes and names its products in order to show consumers the differences and similarities between them:

We are revamping our brand architecture, reducing complexity in our product line, and providing better value for consumers.

(Definition of “brand architecture” from the Cambridge Business English Dictionary © Cambridge University Press)